Battlefield 6 is just hours away, and it looks like DICE is doing everything right. With a return to modern military, a smaller player count and a focus on epic destruction, everyone is excited to get their hands on the game as soon as the game unlocks later today.
While rival games such as Call of Duty have been found using generative AI to save costs as of late, EA VP general manager of BF6 studios DICE and Criterion, Rebecka Coutaz, confirmed that the game makes zero use of the technology in the finished product.
While that is the case for the finished product, Coutaz says that the technology is used in early development “to allow more time and space to be creative”, they told the BBC in a recent interview.
EA has been quite vocal about its use of generative AI for early development, but following the company’s $55 billion acquisition by a Saudi Arabia-led investment group, there is worry that creatives will be replaced in favour of Gen AI products.
In the interview Coutaz described said the technology “is very seducing”, claiming that “”if we can break the magic with AI it will help us be more innovative and more creative.”
Coutaz’ thoughts were backed by Criterion design director Fasahat ‘Fas’ Salim who claimed that the technology is “not anything to be scared of in our industry… especially as we work in an environment at the bleeding edge of technology.”
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“We’re kind of used to things changing,” he told the outlet. “It’s just a matter of how we can incorporate that productively into our workflows, how can we leverage that to take our games to the next level.”
For now, Battlefield 6 should be free from generative AI, as well as annoying crossover skins that break the illusion of the game’s modern military setting. However, just like how annoying skins could rear their ugly heads sometime in the future, so could AI.
