Rebellion co-founders and co-CEOs Jason and Chris Kingsley have announced their push for the UK government to better support video game developers.
Video game development in the UK has suffered immensely over the last few years. While the industry remains hyper-profitable, the country saw its sharpest decline ever as of March 2026. With few incentives to keep games development in the UK, many studios are moving elsewhere.
In a statement on LinkedIn, the Kingsleys announced their submission to the 2027 budget proposal to support game development in the UK. Rebellion has served as one of the longest-standing development studios in Great Britain, and has helped create beloved IPs including Sniper Elite, Rogue Trooper, and more.
“The UK’s existing creative industries tax reliefs have supported a great deal of investment and growth,” Jason Kingsley said on LinkedIn. “But with incentives still largely focused on individual formats, I think there’s a worthwhile conversation to be had about how the system can evolve to reflect the way modern entertainment businesses operate.”
“The UK has the talent and creativity to build entertainment franchises that compete with the biggest in the world.”
Rebellion co-CEO Jason Kingsley
Kingsley added that the “UK has the talent and creativity to build entertainment franchises that compete with the biggest in the world” and they “want to see more British businesses supported to develop, own and grow them”.
The UK has already created some of the most profitable game franchises in history, including Grand Theft Auto, the sixth entry of which launches next month. The game is expected to be the largest entertainment launch of all time. Outside of video games, although certainly related to them, the UK has also birthed Harry Potter, Warhammer 40,000, and more.
However, many of these franchises are now owned outside of Britain. Grand Theft Auto is owned by American publisher Take-Two. Tomb Raider is owned by Swedish company Embracer Group. The Kingsleys state that, with more support, British companies would be urged to keep their iconic IPs to invest more back into Britain with additional governmental support.
“The UK has the talent and creativity to build entertainment franchises that compete with the biggest in the world,” Jason Kingsley said. “I’d like to see more British businesses given the opportunity to build them, own them and keep the economic benefits here.”
Chris Kingsley added that “the Government’s Industrial Strategy rightly recognises the creative industries as a priority for growth”, adding “that’s an encouraging starting point”. However, “there’s an opportunity to consider how those incentives might better reflect the way studios work”.
“For me, this is ultimately about supporting the people and technology behind Britain’s creative industries,” he continued. “We employ more than 500 people across the UK, and continued investment in technology, original ideas and specialist skills is critical to our future.”
