Following the massive layoffs affecting Fortnite developer Epic Games, PUBG head of IP Taeseok Jang discussed the longevity of live-service games, explaining that they need to constantly evolve to stay alive.
With live-service games closing down constantly, Jang explained that as battle royale has “become its own genre”, it still needs to find new ways to push itself to keep old players interested and entice newcomers.
While Fortnite may be struggling, Jang told Eurogamer that PUBG is still “in a really good position”, explaining that “there’s still room to get more love from the audience” as they continue to serve the core battle royale audience.
Just like Fortnite, PUBG is also pushing towards the creation of user-generated content and IP crossovers. As the game reaches its 10th year of updates, the development team is pushing to allow players to create as much content as they want within its beloved core gameplay, something the devs see as a huge boon.
“What PUBG and Fortnite are really good at is having their own uniqueness [in] gameplay,” Jang said, explaining that “the core content that’s able to provide those different experiences for the users.”
“You have to have different, varied content and different game modes in order to survive [as a] long-term service,” the developer continued. “And I think it’s not just PUBG or Fortnite, or different companies or different IPs.”
As PUBG continues, the team has just revealed its new PvE mode, Xeno Point, which is essentially the game’s own version of Helldivers 2. With the new game mode, players will team up in a squad of four and fight against hordes of alien forces.



