Hasbro and Wizards of the Coast’s Magic the Gathering is bringing in more money than ever before as the trading card game boasts its biggest year in its 33-year history.
Revealed in Hasbro’s latest financial report, WotC’s trading card game brought in a staggering $1.7 billion, a colossal 59% increase over the previous year. This marks the biggest year ever for the TCG as it becomes more popular than ever before, and also faces major scalping issues.
In the financial report, it was revealed that Magic the Gathering alone made up more than 60% of Hasbro’s total gaming revenue. But why has the trading card game been so popular, or better yet: profitable, as of late?
Hasbro claims that the recent success of the MTG card game is due to the strong performance of its crossover sets: Universes Beyond. Over the last year, these crossovers have ramped up drastically with the company’s Final Fantasy crossover becoming the TCG’s best-selling set after just a single day.
Additionally, Hasbro attributes the success of the game due to its Secret Lair limited edition cards. Aimed at the biggest collectors in the MTG fandom, these more expensive, also often crossover sets have brought in a substantial amount of revenue over the past year.
While not as profitable, Hasbro also notes that Wizards of the Coast’s Dungeons & Dragons output is also still going strong. Both created by WotC, the two have crossed over multiple times over the year with tie-ins to Dungeons and Dragons as a whole as well as the sale of Baldur’s Gate 3 cards due to the video game’s massive popularity.
All in all, Magic the Gathering is bigger than its ever been, and that comes with both positives and negatives. While there are now more options to buy MTG than there have been at any point in the series’ 33-year history, there is also a significantly more active scalping market as well.
Last month, a lawsuit against Hasbro was filed by its own shareholders over the massively increased printing of Magic the Gathering cards. The lawsuit, found here, claims that “overproducing Magic cards” is not a benefit to the company but is instead “destroying the long-term value of the brand”.
Wizards of the Coast have already announced a significant roadmap for Magic the Gathering over the next year. On March 6, 2026, the Teenage Mutant Ninja Turtles Universes Beyond set will drop, followed by Secrets of Strixhaven in April, a Marvel crossover in June followed by The Hobbit in August, and more.
