Marvel Rivals Winter Celebration 2025 Release Date

Image showing Jeff the Shark from Marvel Rivals in a winter celebration outfit, with other characters posing in the background.

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As the year winds down, the excitement for the annual in-game holiday bash is building. Therefore, weโ€™re all wondering when will the Marvel Rivals Winter Celebration 2025 officially kick off. Additionally, what incredible loot and frosty challenges can we expect during the event? We have taken a look at last year’s event and the current Season 5.5 roadmap, and now with official confirmation, we have the release date for the celebration!

Marvel Rivals Winter Celebration 2025 Start Date

The current in-game news for 2025 has confirmed the return of the fan-favourite limited-time game mode, Jeff’s Winter Splash Festival, as part of the Season 5.5 update. Given the official confirmation, the 2025 celebration is going to begin on Friday, December 19, 2025, which aligns perfectly with the mid-season update schedule and the previous year’s pre-Christmas launch. The event will likely run for approximately three to four weeks, concluding sometime in the middle of January 2026, coinciding with the end of Season 5.5. As a reminder, during the inaugural event in 2024, the first Marvel Rivals Winter Celebration started on December 20, 2024, and ran until January 9, 2025.

Previous Start DatePrevious End DateConfirmed Start Date (2025)Predicted Duration
Winter CelebrationDecember 20, 2024January 9, 2025December 19, 2025Around 3-4 Weeks

Event Rewards and Challenges Predictions

The Winter Celebration typically introduces a limited-time game mode paired with a unique set of missions to earn exclusive, free cosmetics. We have strong clues of what this will entail for 2025.

Jeff’s Winter Splash Festival is Back!

Promo image for Marvel Rivals Jeff's Winter Splash Festival event, featuring Jeff the Land Shark in a winter costume.
We had to wait a year to play Jeff’s Winter Splash again! Image via NetEase

The core of the event will be the reintroduction of Jeff’s Winter Splash Festival. This beloved 4v4 Arcade mode sees all players control a winter-themed Jeff the Land Shark, battling to cover the map in snow, reminiscent of a snowy, third-person shooter take on turf war. In 2024, the primary map for this mode was a festive version of the Yggsgard: Royal Palace map, and a new map called Jeffland has been teased for its 2025 return, promising new frosty territory to claim.

Cosmetic Rewards: Freebies and Premium Skins

Last year’s event revolved around earning two types of event currency, Gold Frost and Silver Frost, by completing daily and event-specific challenges within the Winter Splash Festival mode. These currencies were used to progress a “Wintery Atmosphere” track, unlocking a free Epic-tier skin for Jeff the Land Shark (the adorable Cuddly Fuzzlefin skin) along with an exclusive spray, emote, nameplate, and MVP pose.

It is highly probable that the Marvel Rivals Winter Celebration 2025 will follow a similar format, featuring:

  • A New Free Epic Skin: We anticipate a new hero will be selected to receive a free, earnable Epic-tier skin this year, though Jeff’s original skin might also return for newer players to earn.
  • Unique Event Currencies: The return of a similar Frost-based currency system for progression toward free rewards.
  • Holiday Shop Skins: Expect a new wave of premium, holiday-themed skins to be available for purchase. The developers have already teased potential winter costumes for heroes like Squirrel Girl, Star-Lord (likely a Legendary Nutcracker-themed outfit), Daredevil, and Peni Parker (with a Snowman-themed SP//dr suit).
  • New Event: A new mini-event called the Pym Technologies Test Kitchen & Winter Gift Event has also been teased for Times Square, suggesting additional community or daily login rewards that might include bonus Units or other cosmetic items.

New Daily and Weekly Challenges

As before, new challenges will inevitably tie directly into the Winter Splash Festival mode, encouraging participation within the event rules. Based on the previous year’s structure, you can expect missions that ask you to:

  • Win a set number of matches in Jeff’s Winter Splash Festival.
  • Achieve a high decoration rate (snow coverage percentage) for your team.
  • Complete a certain number of matches.
  • Defeat a specific number of enemy Jeffs using abilities.
  • Challenges related to dealing damage, healing, or taking damage with specific hero groups outside the event mode to earn currency.

Keep an eye on the official Marvel Rivals channels as December approaches. This Winter Celebration is shaping up to be a wonderfully festive period filled with snow-covered arenas, returning Jeff madness, and plenty of rewards to earn just in time for the holidays!

In the meantime, check out everything you need to know about how to unlock Deadpool!