Where Winds Meet has amassed more than nine million players since launching last month, a number the team revealed has ‘blown all internal expectations out of the water’.
Speaking to FRVR, Beralt Lyu, Lead Producer of Where Winds Meet, told us that they always ‘had faith’ in the Wuxia world they were building, but the sheer number of players still came as a real surprise.
“We hoped it would find its audience, the players who would love the freedom and mystery we tried to create,” he said. “But 9 million players in two weeks… that number has honestly blown all our internal expectations out of the water.”
He continued: “The mood in the studio is hard to put into words. There’s definitely pride and excitement—seeing years of hard work resonate with so many people is a feeling like no other. But what really hits us, more than anything, is the sense of responsibility.
“Those 9 million aren’t just a metric. They represent 9 million individual journeys into our world. Seeing players share their stories, master the martial arts, and dive into the lore on social media… it’s incredibly motivating and incredibly humbling at the same time.”
With success comes future responsibility
Lyu said the most important thing now for the team is repay the trust the millions of players have placed in them. “To put it simply, the overwhelming feeling is one ofdeep gratitude and a focused determination,” he said.
“This incredible show of trust isn’t the end goal; it’s the fuel. It’s what pushes us to keep improving and expanding this world for everyone. The journey has really just begun, and we’re so grateful to have this amazing community with us.”
Lyu also revealed that Where Winds Meet will not be pay to win, and will not pursue other ‘aggressive’ means of monetisation. Instead, they’re laser guided on cosmetics, a move that he believes will give them a strategic advantage over competitors in time.
“We must protect our greatest commercial advantage—which is offering an experience free from the constraints of pay-to-win mechanics,” he said. “Therefore, with that as our guiding principle, we see no need to become aggressive or introduce statistical advantages in the future.”
